Marc Rosen Is An Irresistible Perfume Bottle.

Many people like some perfume because its bottle, the famous packaging designer Marc Rosen Associates, has designed perfume bottles for many famous brands, so that people can not resist its charm.

Recently, Marc Rosen Associates has set up a new Department called MRA Studio to earn money for making small cosmetics.

In short, what MRA Studio does is to be a niche.

Provide creative help in packaging, and help to contact fragrance and fragrance companies such as upstream Givaudan and Firmenich, and downstream Pochet and Qualipac companies responsible for packaging production.

"I am very curious about the changes in the cosmetics industry.

The rise of niche cosmetics is a new phenomenon in this industry.

"Marc Rosen, President of Marc Rosen Associates, said.

Marc Rosen founded the Marc Rosen Associates in 1989. The packaging design is mainly focused on cosmetics and perfume that he is interested in, and perfume bottle design is his personal best area.

In the past 30 years, he has been designing perfume bottles and packages for Coty, Revlon, Est, e Lauder, Procter & Gamble, Nina Ricci, Perry Ellis, Oscar De, Ellis, Oscar, Ellis, Oscar, and so on.

In addition, Marc Rosen also offered perfume bottle design course in Pratt University, mainly teaching cosmetics and perfume packaging design.

In his class, students are usually asked to make a perfume bottle model, a fragrance card, an outer packing box and a shopping bag.

Because of his deep experience in the field of perfume packaging design, he also funded the Pratt school in New York, USA, and founded the Pratt Art of Packaging Award award. The the Marc Rosen Scholarship Fund scholarship project was established.

So far, more than $3 million 500 thousand has been raised for students studying and designing in Pratt, and over 100 students have been funded.

Marc Rosen also designed perfume for AVON when she was studying at Pratt.

At that time, his professor gave him a design of perfume bottles. After the design was finished, the professor appreciated it and suggested that he take it to AVON.

"I really can't believe that AVON bought my account. They used my design.

At that time, I called to introduce myself, and showed them the bottle.

They are very kind. "

Marc Rosen said.

Finally, AVON bought the perfume bottle for 3000 US dollars.

And let him buy a brand new Volkswagen Beetle.

Marc Rosen second perfume bottles are designed for

Done.

At that time, Charles Revson, the founder of Revlon, was still running the brand.

Revlon has made a successful cream called Moon Drops, and wants to develop a perfume line with the same name based on this product.

Then, Revlon found Marc Rosen.

After these two successful cases, Marc Rosen went to work in AVON, and later became president of product design and circulation department at Elizabeth Arden.

10 years later, he founded Marc Rosen Associates.

Marc Rosen's favorite perfume bottle is a fan like perfume bottle designed for Karl Lagerfeld's men's perfume Lagerfeld, which also won him the first Fifi Awards award from Academy Awards of fragrance.

Karl Lagerfeld always likes to use fan elements in his fashion show, such as models showing fashion accessories, fans are also used.

In order to design, Marc Rosen visited the home of Karl Lagerfeld.

Karl Lagerfeld's family also has a collection of fans. He also expressed interest in the eighteenth Century amorous feelings.

Marc Rosen began to study the eighteenth Century fan, the novel Gone with the wind.

Then he discovered that fans were "excellent flirting".

At that time, women hide their cheeks behind fans.

"I think this will be a great symbol of this perfume, and that's the inspiration for my design of this perfume.

Karl Lagerfeld also liked it. "

Marc Rosen said.

Generally speaking, when designing a package, the perfume manufacturers will give the name and smell of the Marc Rosen perfume line, and the perfume consumers who want to aim, and the competitors in the market.

All of these will help Marc Rosen's design be more original.

The next thing is sketching. If the sketch can reach the desired image, it will use computer to produce more accurate graphics, then show it to the perfume manufacturer and make adjustments.

The general customers will eventually choose two sketches, and Marc Rosen will make a model close to the real thing based on this, and the customer will choose a desirable model.

Marc Rosen will find the glass manufacturer's proofing again to ensure that the final products and drawings require the same effect.

Finally, Marc Rosen will take into account the graphic design of Logo, perfume bottles, whether to add cartoon packaging elements and colors.

Of course, cost is always the first thing to consider: perfume manufacturers are willing to spend a lot of money on a perfume bottle.

On this basis, we will consider the design of bottle body and bottle cap and whether it matches cartoon or not.

Of course, Marc Rosen will also consider some ergonomic problems, such as how the perfume bottle feels, and whether this design is convenient for industrial production.

All these factors will affect the final design of perfume bottles.

"Sometimes I see a perfume bottle.

After finished products, they will regret it.

Basically, I would like to make adjustments to the design of perfume bottles based on production rather than design itself. "

Marc Rosen said, "the marketing department will be responsible for the design contact with the factories, and sometimes they will make adjustments in order to save costs.

I will be disappointed if this product comes out.

But this doesn't happen very often. "

Now, the establishment of MRA Studio is a new attempt of Marc Rosen.

In this industry, suppliers of every link are paying attention to the niche brands.

In order to cooperate with niche brands to meet their small orders, packaging manufacturer Pochet has recently reopened its semi automatic glass melting furnace production line, so as to meet the "small batch" production of minority brands.

"The growing number of small brands now shows that there are more and more educated consumers in this market."

Marc Rosen said.