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For BV, Companionship Is The Longest Confession.

2016/9/13 22:23:00 115

BVFashion BrandBrand Strategy

Almost every designer is like this. He has an enviable rich resume. Every step of his fashion road is brilliant and full of master level.

He worked as a fashion designer for eight years in Sonia Rykiel, and then served as director of creative director in Revillon for four years.

The 9 year career of women designer in Herm s laid the foundation for his post as BV creative director.

  

Tomas Maier

(Tomas Maier) you may feel strange, but when it comes to Bottega Veneta, you must be aware of it.

Today, the late master of low profile has been in BV15 for 15 years to accompany him in BV.

The first thing to do after the helm is to design a package that is completely contrary to the prevailing fashion atmosphere.

To know that the fashion atmosphere at that time was more exaggerated and better. Obviously, LOGO was very big when its way, blingbling blinding eyes.

But Tomas did the opposite and created the exquisite BV Signature Leather woven bag.

Without metal parts, without brand logo and without decoration, this bag has become the most popular single item, and has become a popular trend in fashion industry. So the era without LOGO was born.

In fact, take over Tomas.

BV

Before, the brand is facing serious difficulties.

While preserving the value of BV's traditional brand, Tomas will revitalize it.

Tomas Maier removed the logo on the BV brand, and said, "no second line development, no celebrity endorsement, classic style never discount."

I can't help feeling that the designer himself is really a cool, self disciplined and perfectionist.

The brand was first launched in February 2005, and was launched in June 2006.

man

I believe that when we talk about BV, we will invariably talk about its knitting bags.

It seems that letting the public know BV in an all-round way starts with weaving, remembering the Faye Wong Street patchwork that was so popular at that time that she was carrying pictures of woven bags around the Internet.

Under the leadership of Tomas, the sales volume of BV has increased by 1400% over the past few years.

Become Kering's second largest luxury brand after Gucci.

The brand line extends to many fields such as jewelry, furniture, porcelain tableware, eyes, perfume and so on.


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