Semir Chairman Qiu Guang And He: The Development Goal And Win-Win Culture In The Next 5 Years Is The Biggest Mystery Of Growth.

With the aim of developing "popular clothing and famous brand"

The group welcomed its 20 birthday.

On the day of the celebration, Semir Group Chairman Qiu Guang and announced the development goals of the enterprise in the next 5 years: to achieve the scale of 80 billion yuan by 2021, and then cultivate 10 start-up companies, 10 major business brands and 2 to 3 enterprises.

The company has a total market value of more than 100 billion yuan, and the scale of profits and taxes is more than ten billion yuan, becoming a "leading fashion service provider in the world".

Conforming to the consumption trend of "clothing leisure" and "leisure fashion", Semir, which started in 1996, has been galloping on the road of healthy and rapid development -- from annual sales income of 17 million 900 thousand yuan to annual sales income of 23 billion yuan, from the annual tax amount to several hundred thousand yuan to the annual tax rate of over 1 billion 800 million yuan. Today, Semir has developed from a single shareholder family enterprise to an industry leader with 12 billion yuan in total assets, 10 billion yuan in net assets and 30 billion yuan in market value.

At present, the group has six major parks, including Wenzhou headquarters park, Shanghai Industrial Park, Hangzhou electricity supplier park, Jiaxing logistics park and so on.

, Marca, Marco Polo and many others.

It covers many industries, such as children's cultural creativity, commercial retail, ecological agriculture, health care and so on, and realizes coordinated development.

"Win win culture" is the biggest mystery of Semir's growth.

Qiu Guang and said, 20 years, Semir has always insisted on the interests of agents, suppliers and employees in the first place, truly realizing the development of the enterprise and driving the growth of the industrial chain and the growth of employees.

A set of data can corroborate this view.

At present, Semir's agent partners have nearly 40 sales, accounting for 93% of the total sales of Semir terminals.

More than 80% of the group's managerial positions and expert Posts come from internal training.

Through the "win-win culture", we have formed a cooperative relationship with the first class production enterprises in China, achieved the "appointment" of production capacity ahead of time, formed a close interest community with sales enterprises, realized the sharing of market information, improved the layout of sales channels, and worked with employees as partners to grow together, achieving the goal of intelligent accumulation and quality management of all staff, which is the key to the healthy and rapid development of our enterprises.

Qiu Guang and he said.

In addition, Semir has spared no effort to open up internet channels, especially Semir.

The Semir electricity supplier, founded in May 2012, achieved sales of 250 million yuan in that year.

This year's "double 11", its total daily orders exceeded 3 million, the whole day sales amounted to 650 million yuan, and the annual retail sales are expected to exceed 3 billion yuan.

Qiu Guang and told reporters that in the next 5 years, Semir will focus on two pformation efforts and promote enterprises to upgrade again.

On the one hand, it is necessary to pform the development pattern, change the development situation of the "outgrowth" of clothing and clothing within the enterprise, and vigorously promote the extension of the clothing industry to the children's industry, the electricity supplier industry and the investment industry; on the other hand, we must carry out the pformation of the development power, and realize the pformation from "single brand drive" to "multi brand drive", from "wholesale capacity" to "retail capacity", from "industrial chain operation" to "ecological circle management", and from "elite entrepreneurship" to "full starting business".

It is also known that while Semir is developing at full speed, it has also tried hard to fulfill its social responsibilities. In the past 20 years, it has donated 480 million yuan for social donations, and has received over 500 social honors.

At the celebration meeting, Semir announced that the Wenzhou Semir school, which invested 300 million yuan, was donated to the Ouhai district government without compensation. The new school was officially named Wenzhou Semir Concord International School.

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