A Brief Account Of The Secrets Of The Global Package

Maybe you haven't heard of Herschel Supply, but you should have seen their product, the main bag of retro wind.

According to the world clothing and shoe net, you can see retro style backpacks, bags and accessories everywhere in American urban areas and university campuses.

This bag is less athletic and tends to be simple. Its inspiration is obviously derived from tradition.

Even the labels on the packages are retro fonts.

Herschel was founded in 2009 and now has ten thousand sales outlets in 72 countries.

This is a private holding company from Vancouver and British Columbia, Canada. According to the company's report, its annual growth rate is 35% in 2014-15 years, and it is expected to grow at around 30% by the end of 2016.

In fact, retro is only that.

Part of attraction.

According to Lyndon Cormack, co-founder of the company, their starting point is to meet a niche market that is not yet well served, so they create a brand that takes people's lifestyle as the starting point.

"In the past, we kept thinking about this idea: the luggage industry is generally a little too commercial, or a little too sporty," said Cormack.

Moreover, people pay attention not only to function but also to function.

This is why we can develop to this point. "

Cormack does not consider this brand to be supported by fashion trends, and the re popularity of backpacks is not the "driving factor" for the brand development.

He said that men's backpacks are popular now and then, with the trend of fashion as the driving force, brands need to worry about whether the backpacks are in line with the current trend.

However, retro and nostalgia is still the driving force of the brand.

Cormack said, "we have been using the word" nostalgic "because we always look back at the past before we move on, and people like to do so.

According to the founder of Herschel Supply, the company aims to get inspiration from the famous design and create new designs from these inspirations.

Cormack said: "we are not interested in living in the past. We always look at these designs from different perspectives and try to find out whether these designs can be applied to the present era."

Cormack said that in order to do that, Herschel will continue to invest in innovation.

One of the latest examples is the company's newly launched patented material technology: ApexKnit.

This knitting technology will significantly reduce the waste and energy needed to make a backpack.

Cormack was very excited about this material. He said he brought a ApexKnit bag with him.

Herschel will also expand to China in 2017, and the company will open a wholly-owned subsidiary in China this year.

"China is a blank canvas for us," Cormack said.

He also admits that the fast changing tastes of Chinese consumers will be a challenge.

Cormack said, "we are a group of people who want to do things right. This is our goal."

"I am not a person who believes in" Hope "strategy, so I never thought I would say the word" Hope ".

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