World Environment Day Focuses On Plastic Pollution. What Can The Brand Do?

Environmental governance is an important task in corporate social responsibility.

This is the theme of this year's World Environment Day (June 5th). "Beat Plastic Pollution" is the theme of this year's world environment day.

"The global plastic waste is up to 49 billion tons, but only 9% of them are recycled. The rest of the waste plastics are buried underground or washed into the land and sea."

Luo Shili, a coordinator of the United Nations China Association in Beijing, participated in the theme of world environment day in Beijing to show the seriousness of the problem of plastic pollution.

In recent years, social responsibility has become the common consciousness of many organizations and enterprises, and environmental governance is a very important task.

On the eve of world environment day this year, sports brand Nike released the "2016/17 financial year sustainable development industry report" and launched the Nike sustainable development website (Sustainability.nike.com).

The sustainable development industry report of 2016/17 fiscal year shows that Nike's efforts to promote sustainable development are mainly reflected in three key areas: reducing environmental footprint, pforming supply chain manufacturing processes and exploring individual potentials.

In line with this year's theme of "plastic war and quick decision", Nike has demonstrated the achievements of recent years in reducing plastic pollution and improving the recycling rate of plastic products: Nike is the largest recyclable polyester material in the footwear and garment industry; since 2012, Nike has recovered 5 billion plastic bottles from landfills and oceans; Nike has increased the proportion of recyclable ingredients from its shopping bags to 50% through the "Bags to Better" environmental protection project.

The use of raw materials for sportswear products has the greatest impact on the environment in the whole product life cycle.

Nike has also made efforts to reduce the environmental impact of raw materials.

According to the official introduction, Nike has been recognized as the most recyclable polyester material in the industry for four consecutive years. All FlyKnit series of upper are made of recycled polyester yarn.

In fiscal year 2017, 75% of Nike's footwear and clothing products used recyclable materials.

In July 2017, Nike released the new NBA alliance Jersey.

This type of Jersey.

It includes recycling polyester.

The recycled polyester used for each Jersey comes from about 20 recycled plastic bottles.

Each league version of Nike's recycled polyester comes from about 20 recycled plastic bottles.

The war on plastics is more than Nike.

In recent years, Adidas has collaborated with Parley for the Oceans, a marine environmental protection agency, to recycle plastic waste collected from the sea to produce environmentally-friendly materials and make different shoes.

In a 2017 interview with CNBC, chief executive Kasper Rosted said that in 2017, Adidas sold 1 million pairs of running shoes made of marine plastic waste in total, Kasper.

The attack against plastic pollution is cross industry and global.

Last month, 42 companies including Coca-Cola, Nestle, Unilever and Procter & Gamble signed the "British plastic contract". The contract calls for the reduction of disposable plastic packaging in the next seven years, allowing all plastic packaging to be reused or recycled, and stipulating that all plastic packaging must contain 30% recyclable materials.

In March this year, the chain coffee brand Starbucks also offered a reward of 10 million US dollars to collect more convenient coffee cups.

According to a motion put forward by the European Commission in May 28th, plastic products, including tableware, straw and beverage cups, will soon be banned or restricted in EU countries.

The European Commission recommends that EU Member States be obliged to recover 90% of their disposable products by 2025.

The beverage bottle will save consumers 6 billion 500 million euros a year and reduce 3 million 400 thousand tons of carbon dioxide emissions.

In addition to meeting the environmental theme of plastics pollution control, Nike also broke through in terms of energy control and emission control.

Nike's data show that compared with fiscal year 2015, China's footwear suppliers reduced energy consumption by 24% in fiscal year 2017.

In China's logistics center in Taicang, through the roof solar system, Nike's logistics center in Taicang has achieved over 35% renewable energy utilization.

At the same time, Nike constantly promotes product design and optimization of manufacturing processes to eliminate waste generation.

Through the environmental protection technology of Nike Grind, Nike converted about 12500000 pounds of factories and waste from waste landfill in fiscal year 2017.

In May of 2018, Nike's "vitality campus" public welfare project was donated to soccer stadium in Longxi estuary primary school in Gansu, and integrated into the "Nike Grind" environmental protection technology.

According to Nike, factories in China, Indonesia and India no longer use landfill to deal with the waste generated during manufacturing.

Compared with the previous fiscal year, the waste generated by China's factories decreased by 5.5% in fiscal 2017.

In addition, the main material suppliers of Nike 40% used recycled wastewater during their production.

In areas where water resources are scarce and flood is frequent, including China, all Nike finished factories and

Suppliers are assessing risks and formulating mitigation and management plans.