Particle Fever: All-Around Sports Team New York Fashion Week Shine Brilliantly.

Committed to becoming China's first

In the fashion week of New York, "Tmall China Japan" presents a fashionable minority sports meeting. The sportswear of "flying heaven and escaping the land" is shining with different vitality under the unified creative language.

The heavy rain in New York, USA, has not been dispelled.

Enthusiasm.

Particle Fever, the independent sports brand of China, wants to get everyone moving early in the morning.

Walking into the Tmall China Japan main show in Industria Studio, the introduction of a variety of professional sports equipment attracted the presence of fashionable people.

At the beginning of the conference, a number of vigorous models walked to the front of the instrument and began to exercise.

Subsequently, Particle Fever put the fashion show of New York fashion week into a training ground in an artistic way.

The space of the show space, which combines art devices and training equipment, is mixed with the rhythm of music, the rhythm of confusion and order.

The all-around team members and models walk through such a show, walking, jogging, training or falling to the ground.

Passion and exhaustion, perseverance and slack, strength and relaxation, "beauty" or "not beautiful" are displayed in sports.

Before the press conference, the brand CEO nine kg told BoF that in this conference, she assembled an all-around sports team. They may be businessmen, lawyers, media people, IT practitioners, designers, etc., but they are all the best sports players. Therefore, in the new season, Particle Fever takes inspiration from many professional sports areas, such as triathlon, boxing, diving and gliding.

In the show, you will see the shape of the flying squirrel. Wang Ju even took a kite in his hand.

But what is more noticeable in this conference is the restraint.

Proportional control and high technology

The balance between the use and functionality and design sense gives people the heart of the brand team.

At this conference, they first demonstrated their cooperation with the international Greenway Technology Materials Co 3M.

"As the only Chinese sports brand in New York fashion week, their management mentality is very clear. The show is amazing."

Cui Dan, a former media man, told BoF after the press conference: "this conference shows China's arrogant expression, but it is not limited to China. The whole narrative is very internationalized and has a high degree of accomplishment."