Flash Shop Trend, Brand Embracing Flash Has Become The Norm.

With the accelerated pace of modern life, fast culture has also been born. Fast-paced lifestyles such as fast food, express cars, express lines, fast fashion and so on are full of every aspect of our side. As a new retail mode in recent years, flash shop is also popular in the market.

Pop-up shop has become a trend

At the moment of consumption upgrading, Pop-up shop came into being. Pop-upshop usually uses a flexible and eye catching way to use the present street corner to attract consumers quickly and disappear. Its style is more personalized than traditional stores, decorating stores with colourful colors or landmark style, or using advanced technology elements to make shops more attractive to consumers. Pop-upshop is attracting people's attention with one surprise after another.

In the moment of aesthetic fatigue, such Pop-up shop is also able to stimulate consumers to spend another time. In fact, such Pop-upshop has many advantages for clothing brand. New and unique modeling not only can lead to consumption, but also can attract consumers to independently spread, so that brand publicity can achieve better results.

Many clothing brands have tried Pop-up shop, and have also tasted lots of sweetness. Today, Pop-up shop is also becoming a popular trend. Pop-upshop frequently appears in some place on the street side of shopping malls, and it also attracts the past pedestrians again and again.

Brands love flash shops.

The clothing brands have seen the marketing effect brought by the flash store, and have begun to plan their own brand's flash shop blueprint.

For the LVMH group, which made a good start in 2019, it has become a big strategy for them to expand their stores. Jean-JacquesGuiony, chief financial officer of LVMH group, said that in 2019, LVMH will open about 100 flash stores worldwide, more than last year, in order to reach a wider range of consumer groups.

At the beginning of this month, CHANEL also opened a disco limited experience store in Guangzhou, China. The flash store concealed the entrance in a record store, allowing the coming customers to cross the secret door to the discos in 80s. New and unique shapes attract the attention of the public at once.

In the Ching Ming Festival holiday, the Lining flash store located in Chengdu is also a great harvest. In this flash shop, Lining brought the idea of "row" to China for the first time, and achieved a single day sales of over 600 thousand yuan, a record high of 30 years.

Last weekend, in order to interpret the PEACEBIRD MEN X SESAME STREET cooperation series, Taiping bird also opened a flash shop in Shanghai, which is called "different neighbors". It also invited the star Edison Chan and many fashion bloggers and models to help to make this series of costumes a big fire.

Nowadays, it has become the norm for the brand to sell quickly, and every flashy shop that is ingenious has also gained the market's affirmation again and again. Seeing the huge profits brought by flash shop, the brand also fell in love with this marketing mode.

　 Flash shop does not "flash" the future.

Nowadays, the style and mode of most brands have formed an inherent image in the minds of consumers. Under this premise, the flash shop's retail mode can also bring more innovation to brand publicity, so that the brand can attract the public's attention again with a more innovative image. And such a flash shop will undoubtedly be favored by more and more brands.

For big brands, flash stores can help them have a wider impact in advertising. For some unnamed small brands, the flash shop is also a strategy for them to come to the public eye.

The reason why flash shops can attract consumption is their novelty and unique characteristics. If we can not grasp its essence, it may not be able to achieve the desired results. For small brands, the need to rely on flash shops to increase their influence is also a matter of careful weighing.

With the continuous development of society, people's aesthetic may change, but the pursuit of novelty will never change. The flash store is a good platform for brand innovation, and there will be more flash shops coming to us.