What Are The Skills Of Clothing Sales? How To Make Clothes Sales?

If you often say, "I'll sell one more." Who knows, such sales are actually "losing money business".

It is not particularly easy for clothing stores to increase customer entry rate, try rate and turnover rate. It's much easier to buy 5 items for customers who just want to buy 1 items than to buy 5 items for 5 customers.

Therefore, if you make a single deal, you should not only be happy, but also feel that this is a "shameful" behavior because you have made a "losing money business".

Now, let's see how we can't make a "losing business" and make a big deal.

　 The 37 law of big talk

What kind of technique is easier to make?

The answer is: 30%, sales of products, 70%, "not sell words," this is the 37 law of large single talk.

Almost all the big bills are not generated by the product recommendation itself. Only through chatting sales, can they have the opportunity to become large orders.

Many shopping guides think, I have tried to recommend more clothes to customers, but why is he unwilling to accept it? That's because you can't talk. Let's take an example.

"The fashion chosen by the beautiful woman is so fashionable. It must be a fashion profession. Are you a designer who envied me?

"Wow, really, no wonder you dress so fashions, and the clothes you choose are also so fashionable. Designers are usually cool, but designers work hard. I don't know what hobbies you usually have.

Wow, mountaineering is very good. It can relieve work pressure and is good for your health. By the way, we just have a dress that is fashionable and suitable for outdoor sports.

By chatting like this, it will lead to more customers' needs, and more recommendation will help.

So, try, 70% "not sell" words, 30% talk about the product itself!

Upgrading customer trial numbers

The average number of customers trying to wear will directly affect your joint rate.

I have seen such a survey, and asked: "how many customers have you received on the last day, and how many of them have tried on them? A total of several tries have been made, and several customers have been traded, and several have been sold.

Two sales from the same brand answered this question. The first one (we call it A) replied that she had 4 customers tried on the latest day and tried on 7 items, 2 of them had a deal, and second (called B) replied that she had tried 4 customers on the last day, tried 12, and had 2 customers.

So, the two sales customers and the number of customers are the same. What is the result of the transaction?

The number of A transactions is 4, while the number of B transactions is 7. That is to say, on this day, A's joint rate is 2, while B's joint rate is 3.5.

If you are trying to wear customers, the average number of trying on 3 pieces, the joint rate is almost impossible to exceed 1.8. In more than 90% of cases, the higher the number of trials, the higher the joint rate. The number of wear tests is proportional to the joint number.

Therefore, if you want to improve your joint rate and customer price, the first step and the simplest way is to increase the number of trying to encourage customers, and there will be a substantial increase in the joint rate.

　 From multiple elections to multiple elections

How to make a large list? The basic principle is to encourage customers to try more.

But will customers buy more if they try more? Not necessarily, so you need to do it from multiple elections to multiple elections.

A customer came into the shop and saw a suit. After the test, he felt good, but it seemed that he still had some shortcomings. So the shopping guide took another suit. After the test, the customer seemed to have advantages and disadvantages with the previous one. Then he continued to try other styles of suits.

This product that has been trying on customers' initial demand is a typical "multi choice one". This method not only makes it difficult to produce large orders, but also increases the hesitation of customers.

Then, how to "choose more"?

The answer is to encourage customers to try different styles and products. Through occasions, scenes of life to guide customers to do so, there will be large single possibility.

Therefore, not only do you want to do more tests, but also try different styles or categories.