Do You Have A Gun In The Novice Costume?
Xiaobian learned from various clothing store owners that novice takes goods, often disputes with merchants, or is being talked about by businessmen, often many novice think "I take goods less". Often, many novice people have a lot of annoying places on their own, rather than "take less goods". Today, let's take a look at the common mistakes of novice clothes. Are you shot?
Misunderstanding 1: value the price
Clothing stores earn profit differentials, and the lower the price, the higher the profits of businesses. Therefore, some novice sellers regard the price as the first condition of purchase.
As the saying goes, a price per cent, high price, high quality, low price and low quality is an invariable rule. Cheap goods are also available, but it is not easy to find a needle in a haystack. So everything can be divided into three or six equal grades. Good fabric and good technology will have higher natural cost than ordinary ones, but at the same time attract good customers. If you want to buy cheap, you always want to be cheaper. When the price comes down, you will lower the cost and make it cheaper. No one is willing to do business at a loss. Cheap goods are not unreasonable.
Resolvent:
Look at the value, that is, whether the cost performance is worth or is super value, and in the case of its own sales environment and strength allows, the highest cost performance is maintained, and the grade of the product also represents the grade of the storefront and the grade of people. Therefore, it is far from enough to look at prices at wholesale time.
Misunderstanding 2: value style
When a lot of people choose to buy goods, they choose to go down and complain about how few styles are there. Even hundreds of styles are not enough. In fact, we can understand this sentence as: how many styles I like. If you buy OK for yourself, it's terrible to be wholesale. For example, there are 1000 kinds of clothing in a shop. According to common sense, this number is not small, but if I prefer some style, only 50 of this style of clothing, then for me, the shop can only choose 50 models, so it will be less miserable.
The most taboo thing for a clothing store is to buy goods according to their likes and dislikes. Novice sellers should know more about popular trends, and it is right to find hot selling styles.
Resolvent:
Don't just choose from your own eyes, unless you are very experienced. If customers and your eyes are the opposite, they will take measures to deal with the business. Purchase is for sale. Whether you like it or not, you can sell well. As for what can be sold, consult wholesalers or experienced people.
Misunderstanding 3: value discount
Anyone who has seen the price will want to make a discount, but the price is just a game of pure numbers. The same clothes I want to sell 20, I bid 100 dozen 80 percent off, and the asking price 22 dozen 10 percent off, at a glance, we know that wool is still on the sheep, this deceptive way often mislead many consumers, although this is a marketing strategy, but for customers is indeed cheated, when people pursue a lower discount, often put themselves in, and wholesale is even more so.
Resolvent:
The discount can be said to be virtual. The larger the discount, the greater the water. Therefore, we should see and compare the final actual price and the price performance ratio, and should not be deceived by the original price and the low discount. In addition, before deciding to purchase goods, the store mainly investigates the market, and has a clear idea of the approximate price of commodities on the market, so that it can avoid being fooled by wholesalers.
Misunderstanding 4: quality assurance
Low price and high price, which one do you choose? All eyes and eyes know what to expect, but the fish and bear's paws can't be shared. Generally, the sale is not refundable. The risk consumers take more. The more important is that the cheaper the quality is, the easier the quality is, the higher the price is, the higher the quality is guaranteed. After all, the price that the real businessman wants to make is matched with the quality and after-sale service of his product, and for your own customers, it costs 100 yuan to buy the comfortable clothes for the children, which is 20 times faster than that of the children. Of course, if your target group is poor, you can only buy cheap goods. That's another consideration. Everything must be bought according to the actual situation.
Resolvent:
Is price important? Is it important to ensure security? Just as important. Who will bear the risk? It's impossible to get cheap and not risk. If someone tells you to be careful, risk always comes with profit.
When purchasing, there will always be risks. If you want to reduce the risk of purchasing, the entrepreneur must avoid entering the wrong area of his own purchase. He should look at the problem comprehensively and not be blinded by his immediate interests.
So the novice takes the goods in the clothing wholesale market, you think you need to ask for the price, of course, it doesn't matter; but don't waste the time of the merchants squandering, or talk about incensing the merchants. Otherwise, being beaten is really not wrong.
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