Wanlima, Which Took The 70Th Anniversary Parade Boots, Made 6 Hundred Million Of Its Revenue Last Year.

Guangdong Wanlima industrial Limited by Share Ltd (hereinafter referred to as Wanlima) released its annual report in 2019 on the evening of April 20th. During the reporting period, the company achieved a total revenue of 675 million yuan, a slight decrease of 2.58%. During the reporting period, the company's financial expenses increased by 74.14% year-on-year, due to the impact of sales leaseback business, loan interest rate adjustment and issuance of Switching Company bonds. Meanwhile, during the reporting period, the company increased R & D investment and increased R & D expenses by 66.63% over last year. In the 2019 year, the net profit of shareholders belonging to listed companies was 23 million 998 thousand and 800 yuan, down 36.51% from the same period last year.

During the reporting period, Wanlima took the group buying business as the starting point and explored the new marketing mode with the new retail business channel as the breakthrough point. At the same time, we should increase R & D investment, push forward the issuance of convertible bonds, layout intelligent manufacturing to adapt to industrial transformation and upgrading actively, and actively promote business model innovation exploration and future industrial layout. During the reporting period, the main business situations of the company are as follows:

1, Wanlima's R & D parade boots appeared on 70th anniversary National Day parade 11 square teams.

In recent years, under the strategic layout of the national civil and military integration strategy and the group buying business, the group buying channel business has been developing at a high speed. In the 70th anniversary National Day military parade this year, there were fifteen teams on foot, and the parade boots developed by Wanlima were unveiled in eleven of them. In addition, Wanlima also served to protect the PLA's 90th anniversary troops and military parade, Hongkong's return to the motherland and Hongkong troops stationed in 20th anniversary parade, in commemoration of the Chinese people's war of resistance against Japan and the world's anti - law. 70th anniversary major military parade activities such as Sith war victory and repeated awards.

2. Set up Guangdong provincial enterprise technology center.

Wanlima set up an enterprise technology center earlier, responsible for research, certification and implementation of major projects such as technological innovation, technological transformation and technology import. In November 15, 2019, the Guangdong Provincial Machinery Industry Quality Management Association recognized the company as the eighteenth batch of provincial-level enterprise technology centers in Guangdong province.

In terms of group purchase products, Wanlima is currently mainly engaged in military equipment and armed police products. Future Ltd will upgrade to automation and intellectualization through the construction of intelligent manufacturing and information technology. At the same time, combined with the opportune time of the national strong soldier, the fine soldier line and the civil military integration development strategy, we develop the special equipment for protective clothing of individual equipment, further expand the business product line, and orientate the research and development of military and police packaged products and special protective products for specific group buying customers, thereby enhancing the technological content of the company's products, consolidating the advantages of the group buying channel, and enhancing the core competition of the company's products. Struggle.

3, invest in the construction of special protective products production line.

During the reporting period, Wanlima actively invested in the construction of the personal protective equipment production line, and combined with the strategy of civil military integration, and continued to layout special warfare protection products. In the fierce competition of homogenization, companies continue to consolidate the group buying channel business, build moat, and tap new business growth points.

In 2002, Wanlima planned to do the following work:

1, focus on the development of personal protective equipment to enhance the strategic depth of group buying business.

In the next few years, on the basis of consolidating the advantages of the existing group buying channels, Wanli Ma will continue to maintain the three categories of customers, such as the military and police systems, state power organs and branches and state-owned enterprises, and focus on targeting military and police customers. Under the strategic deployment of the national civil military integration, it will push forward the in-depth development of civil military integration, and make use of the advantages of the company in R & D, quality and technology, in special circumstances. Combat protection products, and focus on the development of personal protective equipment, on the basis of the current group buying channels and product categories to expand the special protection category and combat category, to create a special protective operation and aesthetics combined with the "perfect protection" series products. At the same time, the successful experience of general police's clothing system products has been replicated to other two groups of group buying customers, driving the group buying business to develop in an all-round way and enhancing the strategic depth of group buying business.

2, direct channel optimization plan

Wanli Ma will adjust the layout of the channel in the direction of "optimization and accumulation" and "meticulous marketing". The company will consider the location, the scope of radiation, the crowd of people and their consumption habits and so on, and determine the development strategy of the entity stores under their own two lines. The company plans to introduce more fashionable, more hierarchical, more reasonable structure, lower average cost of a new generation of shop image and more scientific and standardized shop decoration standards to match the company's brand value. At the same time, combined with the profitability of the stores, we should adjust the store structure in a timely manner, improve the quality of the stores, close some of the unprofitable stores, and reduce the financial cost, so as to achieve the overall goal of intensive farming and meticulous marketing.

3. R & D plan

Wanli Ma will continue to invest more in R & D and continuously increase its R & D strength.

(1) increase personnel input. We should strengthen R & D team building through training, cooperative research and development, and introducing talents, so as to realize the future development of the company.

(2) increase equipment investment. Through the acquisition of advanced design and research equipment at home and abroad, we will establish an intelligent R & D center platform with advanced facilities, effective information transmission, versatile functions, convenient design and efficient operation.

(3) set up a research center that combines production, teaching and research. With the advantage of the resources of the industry, a research center with the combination of production, teaching and research will be established in cooperation with scientific research institutions and institutions of higher learning to give full play to their respective advantages.

4, explore new marketing mode plan

At present, Wanlima has tried the net red live belt mode in the electronic commerce channel bag and suitcase product. Future Ltd will explore new marketing models including, but not limited to, C2M mode and micro mall, Xiao Hong book, jitter, fast hand, WeChat live direct delivery, etc. if the operation is successful and achieves the desired results, the relevant experience will be extended to other categories in the future.

5, brand promotion plan

In the next few years, Wanli Ma will base itself on international competition, adhere to the combination of brand building, brand cultivation and brand development, and focus on brand building and value upgrading. At the same time, the company plans to launch mass media advertising in some key markets with seasonal product themes and promotion, quarterly and annual publicity with offline stores, and brand distribution strategy. Further enhance brand awareness, continue to build Wanlima based brand operation pattern to meet the needs of different consumers.

6. Merger and acquisition plan

Wanli Ma will seize the opportune moment of military and civilian integration and focus on the strategic objectives of strengthening and strengthening the main business, and seek appropriate acquisitions and mergers with the industry, upstream and downstream enterprises or new material enterprises, and continuously expand the scale and strength of enterprises and achieve coordinated development.

7. Information upgrade plan

On the basis of the existing information system, Wanlima plans to further improve the use of information technology to integrate and integrate information resources such as procurement, production, sales, and finance, break the information isolated island and realize the interconnection and interconnection of various business segments, and upgrade and improve the function of information system to meet the needs of business development and further improve the efficiency of management and operation.

Public information shows that the Wanlima brand was founded in 1993, the main business is leather products R & D, production, brand operation and marketing business. In March 2018, the company completed the acquisition of the new retail business company hyper electricity supplier. The household brand of the super Qi electricity supplier signed includes: ARCTERYX/, SUUNTO/, Salomon/, Salomon, WILSON/ and so on. ONRunning and KAILAS/ Keller stone, etc., signed mother and infant brands include MICRO/ MICRO/ high, ATOPALM/ ai Kang, RadioFlyer and so on.

Since 2007, Wanlima has been a qualified supplier company in the Ministry of public security and the Ministry of public security and the Ministry of justice. The company has won the honor of "commemorating the Chinese people's Anti Japanese War and the world anti fascist war victory 70th anniversary parade service guarantee unit", "the Chinese people's Liberation Army 07 style clothing production commemorative", "07 armed police belt first place", "07 armed police captain leather sandals first place", "01 armed police soldier leather shoes first", "07A armed police Lieutenant Colonel Chang shoes shoes first" and other honors.