Great Achievements Of Puyuan Town

In Northern Zhejiang, a small town called Puyuan, which does not produce a single wool and has no superior geographical conditions, has become the "leader" in the field of sweater manufacturing in China. Known as the country's largest sweater distribution center. More than 200000 practitioners in the upstream and downstream of the industrial chain, relying on industrial advantages, embarked on a road of industrial prosperity and people's prosperity. In 2021, it will sell 118 billion yuan of good results.

Every weekend, Puyuan town Textile City live broadcasting base, there will be a lot of learning business, they are to learn how to sell woolen sweater online through live broadcast.

This live broadcasting base is jointly established by Puyuan town woolen sweater Market Management Committee, textile city market and e-commerce platform. Its purpose is to help Puyuan woolen sweater merchants gradually step into the fast lane of e-commerce retail through free teaching and platform building.

Xu Yamei, a native of Puyuan, started selling woolen sweaters in Puyuan more than 20 years ago. Has been receiving customer orders, do OEM or wholesale business. In the past two years, affected by the epidemic situation, the market passenger flow has decreased significantly. With the training courses in the live broadcasting base and the on-site guidance of teachers, Xu Yamei can sell thousands of yuan per live broadcast in the current off-season sweater season, and the best one has sold more than 20000 yuan.

This live broadcasting base led by the local government can not only help merchants who are not exposed to e-commerce quickly get started, but also help those who have already engaged in e-commerce to improve their sales and operation.

While Xu Yamei and his colleagues are busy learning how to sell sweaters live, other sweater merchants in Puyuan town have begun to try to make their products go out to sea through cross-border e-commerce platforms.

Shen bin, who grew up in Puyuan as a child, has been doing woolen sweater business. Shen bin, who has just returned from studying abroad, does not want to inherit his father's business and continue to do traditional trade. Instead, he wants to open up new sales channels on the cross-border e-commerce platform.

Through the cross-border e-commerce training class organized by the government, Shen Bin now not only advertises in his own stores, but also promotes from time to time. His monthly turnover has also increased from several hundred dollars in the past to 10000 dollars now.

Whether it is for domestic consumers to carry out live delivery with goods, or with the help of cross-border e-commerce platform, let the products go to sea. The local government and enterprises have a consensus that as long as the market is opened, the big guy's market will be wider and wider.

The development history of Puyuan woolen sweater industry has been more than 40 years. From the earliest market on both sides of the national road to the gorgeous market with high-rise buildings, their business mode has also changed. They began to shift from OEM and OEM to high-end products and brand building with high added value.

Dong Qingrong, who started to make woolen sweaters more than 20 years ago, became the first batch of businessmen in Puyuan town to eat crabs, create their own brands and make high-end cashmere products. The price of these sweaters is also more than ten times higher than that of the original sweaters.

Dong Qingrong, general manager of Zhejiang Tongxiang Shuangyu Cashmere Products Co., Ltd

The vicious competition of low quality and low price can only let everyone crush each other, and the road will be narrower and narrower. Many enterprises in Puyuan town have begun the transformation from OEM to brand building, and have begun to design and develop their own brands. In order to protect their original designs, Puyuan town has also set up special rights protection organizations.

At present, in Puyuan town woolen sweater market, there are 20 trading areas, including 15 garment areas and 5 supporting trading areas. There are more than 7000 business households and more than 13000 market shops.

During the "14th five year plan" period, Puyuan will create a fashion industry cluster with the whole industry chain exceeding 100 billion yuan, and the total transaction volume of online and offline markets will exceed 200 billion yuan, which is the "new goal" determined by the local government of Puyuan. From a thread to a sweater of 44 processes, Puyuan town has people involved in it.

[half an hour observation] strengthen the industrial chain and seek development together
This year's No.1 document of the Central Committee puts forward: vigorously develop the industry of enriching the people at county level. Guide the qualified central towns to develop specialized small and medium-sized enterprises cluster areas, and promote the development of rural workshops and family workshops in key villages. Behind the woolen sweaters in Puyuan, Zhejiang Province, more than 200000 workers have built a complete industrial chain of woolen sweaters, and have gone out a way of relying on industrial development to enrich the people. On the road of industrial revitalization, we need not only pioneers who can overcome difficulties, but also reliable followers. A complete and solid industrial chain is the strongest competitiveness of Puyuan sweater industry. We are looking forward to more industrial towns, like Puyuan in Tongxiang, Zhejiang Province, to weave a new picture of industrial prosperity and people's prosperity. Industrial chain to seek development!