Analysis Of New Marketing Ideas For Successors In Textile Private Enterprises

< < p > around the theme of "marketing ideas for private enterprise successors", we invited three general managers of Fujian flying shoes and clothes Agel Ecommerce Ltd, Fu Mingxing, general manager of Nanan eight Horse Sports Co., Ltd., and Quanzhou's general manager of Agel Ecommerce Ltd, such as the "two generation" generation of "two generation".

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< p > < strong > developed and innovative marketable goods < /strong > /p >

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< p > for the future of the enterprise, < a href= "//www.sjfzxm.com/pioneer/ > > wearing the slope < /a > to express your view:" consider the future to build a ERP (Enterprise Resource Planning, enterprise resource planning system), mainly for the company's children's shoes brand.

Striving for online and offline integration, online sales line delivery mode.

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< p >, he said, we can take a pilot approach, such as selecting a client who can keep pace with the pformation concept and rhythm in several parts of the country.

"Most of our agents have ready goods warehouses. We can take Henan as the center and radiate the surrounding provinces.

In this way, on the one hand, we can save logistics costs, and on the other hand, we can slow down the pressure of inventory. "

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< p > ERP has been effectively used in modern enterprises. After ERP is built, it can flexibly deploy the supply of goods and reduce the situation of broken codes and shortages.

He said: "for example, the shoes of this number are not available in Henan warehouse, so you can deploy the goods from the nearest warehouse through ERP software, for example, pfer goods from the Northeast warehouse."

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"P >" Gago said: "the direction of the company's pformation is multi brand development.

Multi brand development is to subdivide the brand, integrate with the market, meet the needs of different consumer groups, form brand complementarity, < a href= "//www.sjfzxm.com/pioneer/" > channel complementarity < /a >, market strategy complementation, positioning complementarity.

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< p >, he said, at present, there are dozens of people in the company's R & D team. They used to buy only the original version, but now they will lead the team into the market, collect market information, understand the needs of consumers, and develop marketable products.

The concept of technology has been injected into the research and development of shoes, such as the innovation of materials, the use of new anti splashing materials, the development of children's fever warning shoes, and the application of national patents.

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"P," said Dai GPO. "My father has come all the way, and I have seen the hardships of starting a business and the hardships of keeping up with it. I feel that since this platform is so good, why not join this enterprise and carry him forward?" < /p >

< p > of course, the views of young GAPP and his parents are somewhat conflicting. "My parents feel that as long as shoes are done well, this is obviously not in the modern business, and the electricity supplier is an inevitable trend."

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When p talks about how to deal with conflicts, he laughs, "when conflicts arise, they will be given hope through others' successful cases.

I will tell them in time that my actions are correct.

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< p > < strong > focus on insight into consumption trends < /strong > /p >

< p > Fu Mingxing thinks that enterprises should develop new selling points of products.

"We put health shoes into the market in 2009, and developed new products in 2012, but consumers' acceptance of new things is not enough, so the market reaction is not ideal."

He said that the current sports shoes are in the direction of outdoor pformation, flying in the pursuit of differentiated development routes, the investment in health shoes is not small, but the market's response has not yet achieved the desired effect, so is currently in constant exploration.

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< p > "we have our own sole factory. Therefore, in terms of production coordination, the input of technology is relatively good, and there will be no hidden technology.

This is also the advantage of our company. We also recognize this advantage and make full use of it, putting more effort into the sole, injecting new technologies and developing new selling points of products.

He said, the market pressure is very big now, no matter online or offline competition is very intense, the electricity supplier hits the low price card.

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< p > "we are only a small brand, and it is very difficult to walk on this road."

Fu Mingxing said that at present, enterprises have slowed down the pace of R & D and production, pay more attention to the market dynamics, understand the needs of consumers, and develop new selling points, with a view to stepping out of a differentiated development path that can be accommodated by the market.

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< p > when talking about the difference between his business ideas and his parents, Fu Xing said: "after all, the difference between thinking and new things is poor, so the generation gap is still relatively large. Of course, it is not impossible to communicate. It just takes time."

He said that new ideas should be put into practice for a long time, which is not consistent with the law of fast fish eating slow fish, so there will be a relatively long running in period in the future. This is also an unavoidable problem in the work.

"Now flying over to do things is also an accumulation of experience. If there is a chance in the future, I also hope to create my own business."

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< p > < strong > increase investment in electronic business platform < /strong > /p >

< p > Wang Yixin introduced the company's operation of < a href= "//www.sjfzxm.com/pioneer/" > sports brand < /a > on Taobao Juhuasuan, doing the best in a month.

Speaking of online sales experience, Wang Yixin said that we must pay attention to services.

"In dealing with DSR, we often create small surprises for customers, improve shoeboxes, create a good customer experience and improve service quality."

He believes that quality and service are very important in our industry.

With the trust of customers, the scores of shops increased, and later activities such as Juhuasuan were relatively easy.

Today's offline market is stagnant, forming a vicious circle, slowing capital turnover and weakening the market for sports shoes.

In this case, it is logical to enter the electricity supplier.

However, only with Juhuasuan and other electronic business operators are not long lasting, only the development of high-end brands is guaranteed.

The development of Juhuasuan has both advantages and disadvantages. The most urgent task is to improve the comprehensive combat effectiveness of the team.

"Most of the marketing volume comes from Juhuasuan, and I have done my own fear, so I am also exploring measures to deal with the future."

Wang Yixin said that the future plan is to increase investment in e-commerce platform and explore the development of high-end brands.

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< p > Wang Yixin admits that he is a person who is more aggressive than others, so it is inevitable to collide with his parents when doing things.

When conflicts arise, he always likes to talk with facts.

"My father is now able to accept my point of view. Now I am rushing ahead. My father is helping me look at the back. I think the cooperation between the two of us is pretty good."

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When p talks about ideals and future, he said, "I have always been very determined to be a businessman.

When I see someone else doing a good job, I tell myself in my heart that I can be so successful, and I have to do better than others.

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