Mastering Marketing Skills To Help You Make Money

We can see bags, shoes, scarves and accessories display in women's clothing sales stores. Silk scarves and belts often appear in the process of sales consultant's introduction, but the frequency of bags and shoes and other accessories is extremely low.

stay Lane Bryant The sales consultant will think: we are selling women's clothing, in the sales process, only the upper and lower collocation, and simple silk scarf or belt matching appear, as for bags, shoes, I personally feel that as the display of the significance of the items may be too much collocation sales significance. There was a sales consultant who spent almost an hour after serving customers, but the customer did not buy anything. But when he left the house, he saw a bag that the sales consultant had never mentioned before. When asked the price, the customer could still accept it. Then she picked up the bag and made a two plan, and then sold it in less than five minutes. The consultant's words made me dumbfounded: "after looking at it for so long, I tried so much and bought a bag." in fact, such a result will occur. I don't know if the customer is not clear about the situation, or is the sales consultant unclear?

Ultimately, these goods failed to exert their strength, not because they had no strength in themselves, but because sales consultants were constrained by their own ideas, resulting in the failure to exert the power of these commodities.

When I buy men's clothing, whether they are suit trousers, jeans, casual pants, trousers, shorts, whenever I try to wear trousers from the fitting room, I never have a sales consultant to help me with the belt, usually I allow myself to look at my trousers in front of the whole mirror and look at it, let alone the overall matching of bags or hats.

actually Men's wear brand The so-called collocation is definitely more than just the jacket and trousers. Although men's customers have a strong sense of shopping, but because male customers are afraid of trouble, the demand for one-off shopping is greater than that of female customers. Once the sales consultant has triggered the demand of male customers, he will not be able to choose the next time he specially chooses to buy the goods with the trouble. So once the purchase is made, the sales consultant will be able to seize the opportunity of joint sales, because customers will not be as slow as a female customer in decision-making at this time. However, if these commodities are not present in front of him or on his own body, the possibility of his own demand for sending out his own products is very low.

In bedding industry, there will be the same situation. As soon as customers enter a store, sales consultants have already set their customers' needs in their own cognitive scope, attempting to make unlimited sales performance improvement within a limited scope, not all eyes can see.

I have found on several sales occasions of bedding brands that sales consultants are very knowledge-based when introducing packages and cores. The professional knowledge of products is very skillful and tirelessly, but once they go to bath towels, bathrobes and pajamas, their introductions are pale and weak, and even some of the sales consultants who are not strong enough in advance have to emphasize their products with customers. There are not many styles in this aspect, but the selectivity is not strong enough. The customer has been pushed away from the door of achievement before they start to work hard. It's not that these products are not attractive, but sales consultants are not ready to attract them.

　　 Joint selling It must be a perfect match between the main commodity and the main commodity, between the main commodity and the general product, so that the sales consultant should be able to clearly understand and treat every commodity on the scene. Otherwise, even if the merchandise appears in the store corner with the "commodity" corner, it can actually only play the function of "display props", though it occupies. A certain display area can not produce the actual sales promotion effect. Especially in the commercial area, it is not easy to rent a storefront, even if it is rented, the rent is expensive, which makes many bosses break their brains. Therefore, managers should think about how to make every commodity on the display surface be able to turn around in such a situation, and make sure that the goods flow freely as far as possible, so that we must not waste resources.