Next Step: The Internet + The Whole Process

Fast fashion, multi brand, all channels, mobile terminals, the United States has never missed any fashion trend of the Internet world, but so far no significant achievement has been made.

The pition is getting bigger and bigger. Reliability and diligence can not solve all problems.

Obviously, the United States clothing needs to find a suitable direction for them, and then exert energy.

After so many bumps and bumps, the 9 billion yuan fund raised by the US bond dress was 6.5 times the amount raised by IPO.

This amount is in the doldrums of the stock market and fierce competition.

It seems that there is a great momentum of action.

Even though it was eventually folded, 4 billion 200 million yuan is not a small sum. What will be the money used by the state?

Around the O2O strategy, the United States will use fund-raising funds to integrate global fashion brand resources, with exclusive agency, distribution, sales and other means and domestic and foreign well-known brands, designers personalized brand cooperation.

Making use of the resources of the existing 3600 stores to create the pformation of "cloud gate shop".

Many brands will also rely more on Tmall, Taobao and other external e-commerce platform resources to expand channel advantages.

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In the open plan, the final flow of fund-raising will be used in the three major sectors of the "intelligent manufacturing" industrial supply platform, the O2O multi brand sales platform, and the construction of the Internet big data cloud platform center.

The business system is divided into three main lines.

Among them, the establishment of "intelligent manufacturing" industry supply platform is the key.

Prior to this, chairman of American Apparel

Speaking at the economic forum held by the State Council, he said: "the Internet has become an indispensable element of competition."

Zhou Chengjian said frankly that after many years of development, the Internet pformation of American Apparel has really begun.

The "intelligent manufacturing" industrial supply chain platform of the American Apparel includes three parts: the "intelligent manufacturing" industry supply platform system construction, the open C2M platform, the industrial chain financial information platform.

Among them, the supply platform system has been built to become the capital user.

The C2M platform has been piloted in cities such as Hangzhou and Chongqing.

This consumer experience of opening personalized orders.

The price of the product is 30% to 50% higher than that of the brand.

Zhou Chengjian said in a media interview that at present, Metersbonwe's customized production orders are stable at 350 per day, and these orders are placed in the pilot plant in Shanghai.

For the projects in progress, the incremental plan indicates that incremental action will be progressively done.

A total of five projects have been put forward, namely, the development of private brand channel O2O business, the development of external e-commerce platform business, the pformation and development of BPO network, the development of "mobile" mobile social networking + shopping platform, and the construction of big data platform.

From the planning analysis, O2O business is still the main force of American Apparel.