National Fabric Museum: Construction Of Textile Ecosystem, Cross Boundary Integration And Resource Sharing

In May 5, 2016, it was the state.

When the museum was founded 7 years ago, from the arduous creation in 2009, following the global ups and downs of the economic tide, the national textile fabric Museum persisted in exploration and innovation for 7 years, and finally bloomed new flowers on this spring and summer handover day.

In the evening of May 5th, the leaders of the China Textile Industry Federation, the leadership of the China Textile City in Keqiao District, the designers from the country, the representatives of the garment enterprises, the textile fabric enterprises, the experts and the media, and the media journalists, have witnessed more than 400 people, witnessing the first member conference of the National Textile Museum and the award Party of the Fengyun enterprise.

This industry event with the theme of "win together" wins the industry's new thinking, new models and new ideas for the development of China's textile industry.

Vice president of China Textile Industry Federation, China

Sun Ruizhe, President of the association, said in his speech that the national fabric museum is carrying out a new mission to promote the development of the industry in the new era.

During the 13th Five-Year, new technologies emerged one after another, and the new mode was rapidly updated and updated. The textile industry is facing enormous challenges and facing enormous opportunities.

How to make new Internet technology and Internet thinking for us is a topic that the whole industry needs to think and practice.

Construction of textile ecological circle

"In today's Internet + economic new normal, the voice of Internet + textile is also increasingly strong. The textile industry has also expressed its appeal to the new economic mode of O2O in all walks of life."

During the party, Fu Guangwei, deputy director of China Textile Information Center and chairman of the national textile and fabric Museum, said that the national textile and fabric museum was keen to catch the new demands of the textile industry, and put forward the idea of building the O2O ecological circle of the national textile fabric Museum.

Fu Guangwei further explained that the national textile fabric O2O ecosystem consists of two systems, two entities, two platforms and an alliance.

The two systems are integrity system and quality system. The two entities refer to the surface accessories market and modern logistics warehousing. One of the two platforms is cloud design, one is payment platform, and the other is the industry chain expert alliance.

"But this can not be accomplished overnight. This is a huge systematic project."

Fu Guangwei said that the national textile fabric museum began preparations and demonstration in 2008. By 2009, it was jointly sponsored by the China Textile Industry Federation and China Textile Information Center, and created the first domestic industry public service platform.

After its establishment, it took five years to complete the layout of the global network and the accumulation of basic data.

In August 2014, after a long period of precipitation accumulation, the national textile fabrics hall put forward the idea of building a high-quality supplier brand. "After more than 8 months' preparations, we started the recruitment of the Zhejiang area in April 8, 2015 and got the positive response from the local textile enterprises in Zhejiang. The progress is very smooth."

Wang Sufang, general manager of the national textile fabrics hall, told reporters in an interview with reporters that the national textile and fabric Museum has put the best quality suppliers in Zhejiang into the brand building system through strict auditing process. Then a series of colorful exchanges and international conferences and other activities have been supported and recognized by Zhejiang member enterprises.

Cross boundary integration to enjoy resources

On the day of the event, we welcome the reception and awarding Gala, which is wonderful for more than 4 hours.

Cross boundary integration and resource sharing are also fully reflected at the scene.

Innovation driven power engineering - China Fashion Color Association Keqiao service station signed, the national textile fabric advisory group was established, the national textile fabric Museum Membership Council was set up, a series of initiatives, so that the industry can see the new pformation of the national textile fabric Museum in the new era.

"Since 2015, a series of new initiatives of the national textile and fabric museum have made our member enterprises really feel the importance of cross-border."

Zhang Qun, general manager of the third textile company, said that in 2015, he visited, studied and inspected many well-known domestic enterprises with the national textile and fabric Museum. He had not only famous domestic garment enterprises such as red collar, elegant, YOUNGOR, JEANSWEST, nine herdwang, XTEP, but also Meitu Xiu Xiu and Internet Co.

These visits not only realized the butt butt of sales, but also widened the horizon of the member enterprises, and had a new understanding of the branding development of their own enterprises.

Wu Yujie, general manager of Shaoxing century Hongfeng Trading Co., Ltd. has the same feeling.

Now that Internet technology is changing rapidly, how to pform and upgrade textile as a traditional industry? How to graft the Internet has always been a concern for our enterprises.

Wu Yujie said that a series of Member Service Day activities organized by the national textile and fabric museum have enabled member enterprises to have access to the most advanced business models and innovative technologies at home and abroad, which is particularly valuable for the development of enterprises.

"In addition to a series of activities under the line, we also cross the boundary this year to integrate the resources of the other side, so that the national textile and fabric museum will truly become a platform for gathering superior resources and connections."

Wang Sufang said in an interview with the reporters after the establishment of the Advisory Group of the National Textiles and fabrics Pavilion. The members of the Advisory Group are from the textile industry, including marketing planning, brand planning, Internet, cultural and creative industries. We hope that more excellent ideas and patterns will fall to the national fabric Museum, and serve the member enterprises more deeply, and expand the influence of the fashion brand of Keqiao China Textile City more widely.

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Continuous innovation wins the future

The general assembly has been on a climax in a series of programmes.

With the award of the top ten quality suppliers and the top ten entrepreneurs of the year, they are filled with emotion.

"In the future, the national textile and Textile Museum will open up a strategic supply cooperation system channel for high-quality suppliers in the form of large platforms," he said.

Wang Sufang said that the two awards of this conference are to encourage enterprises to innovate independently, to do well and to be excellent.

The national fabric museum will examine the qualification of high quality suppliers with more and more stringent requirements. Only in this way can we promote the growth of textile enterprises, so that China's textile industry can gain the right to speak and initiative in global competition.

Just like the theme of today's conference, we will win the future together with the national fabric Museum.

After the past year's landing activities, we believe that the future national fabric museum will bring more business to the company.

Zhou Lingdi, general manager of Shaoxing Canon Textile Co., Ltd. said that the growth of the company's business is only one aspect, and more importantly, we have seen more new models and technologies, which has a fundamental role in promoting the development of the company.

In the final speech of the conference, Fu Guangwei said that the national textile and fabric Museum has experienced a rapid development in 2015, writing a thick and colorful image for the development of China's textile industry public service platform.

Last year alone, the national textile and fabric Museum attracted nearly 200 member companies.

"This is a new start!" Fu Guangwei said. In order to allow member enterprises to enjoy the benefits brought to them by the high-quality resources and services of the national textile fabric Museum, in 2015, he led members to visit Wenzhou, Dalian, Shenzhen, Humen, Changshu, Guangzhou and other representative industrial clusters and clothing brand gathering places, and faced with nearly 300 garment enterprises, opened a new chapter of collaborative innovation between member enterprises and brand designers.

It lays an important foundation for establishing an efficient Alliance Supply Chain, and creates favorable conditions for creating a new supply chain mode.

"In 2016, the national fabric museum will continue to develop in 2015."

Fu Guangwei said, in the future, we hope that through the joint efforts of all the member enterprises, we will really make the national textile fabric Museum as the third party platform and become the O2O textile ecological circle, and will land at an early date.

This is not only the demand of enterprise development, but also the demand of industry and national development.