Chen Jinbo: Maintaining Benign Operation Is The King'S Way.

Looking back at the development history of POOVE in the past 29 years, along the way, no matter whether it pioneered the market segmentation, or the launching of brand strategy plan, or the implementation of the integration of footwear and clothing and the introduction of retail management system, POOVE was constantly creating the industry, and maintained a steady and benign sustainable development trend in the long term with the mindset of "dedicated, dedicated and dare to be first".

"An outstanding entrepreneur must be an outstanding thinker and courageous strategist."

Throughout the 29 years of POOVE, it has been breaking through from the initial "ant spirit" to the market of the "sugarcane theory", and to the spirit of "zero spirit" in the upgrading period. Now, we are planning the layout of the whole country and adhering to the craftsman's spirit to create fine products.

Inamori Kazuo, a well-known entrepreneur, wrote in his masterpiece "living law": "what you can achieve can only be what you desire inside your heart. If there is no desire in your heart, even if you can achieve it, you will not be able to achieve it."

Chen Jinbo, President of POOVE (China) Limited, who is studying the "living law" recently, is also feeling a lot of CEO. Many of his views coincide with Inamori Kazuo's.

"An outstanding entrepreneur must be an outstanding thinker and courageous strategist."

Throughout the 29 years of POOVE, it has been breaking through from the initial "ant spirit" to the market of "sugarcane theory", and then to the spirit of "zero spirit" in the upgrading period.

Adhere to the "craftsman spirit" and strive to create quality products.

It can be said that every step of POOVE's growth is inseparable from Chen Jinbo's forward-looking strategic thinking and keen insight into the industry. It is precisely because he has never forgotten his original intention that he has made a brilliant progress in today's POOVE.

"No matter how high the dream and desire is, every day in the real world should do all we can to do a simple job.

Move forward step by step and solve the problems in front of you.

This is Chen Jinbo's understanding from the book "living law".

Speaking is simple, but reason is true.

In reality, whether in the early stage of entrepreneurship or later in the enterprise development period, Chen Jinbo is also focusing on his dream, repeating simple work every day, and eliminating the problems that lie in front of the development of enterprises.

The only magic weapon for the survival and development of an enterprise is its product. Only by doing the product well and deeply can the enterprise live forever.

Speaking of product attitude, Chen Jinbo believes that Swiss watches and clocks and German cars can have today's achievements. They are actually very simple. They polish products and crafts and optimize product quality for a hundred years, and strive to do better every day than yesterday.

Now, though

It has developed into the benchmarking brand in the industry, and the process mechanism of team and operation is maturing. But at the product level, Chen Jin Bo still insists on giving the highest attention.

To this day, Chen Jinbo still keeps the habit of checking the quality of products before ordering every time. He has also personally supervised and audited the design and development of products.

Not only that, but since 2015, under the leadership of Chen Jinbo, POOVE has launched the two major strategic projects of "three years quality upgrading project" and "ten year quality building plan", which has upgraded the whole process and production process of the product and won the high recognition of the market.

In 2016, POOVE took another solid step in its products.

In depth research and development around the upgrading of product comfort, promoting product quality, scientific and technological connotation and detailed process steadily, POOVE has formed strategic alliances with many top suppliers of international brand production experience through the integration optimization of supply chain, and built up core products with more quality and fashion, further consolidating and enhancing product advantages.

Looking back at the development history of POOVE for 29 years, it has been the first to open up all the way.

It is also the start of brand strategic planning, or the implementation of integrated footwear and garment management and the introduction of retail management system. POOVE is constantly creating the industry and maintaining a steady and healthy sustainable development trend with "mindset, dedication, and courage" as a long-term mindset.

Chen Jinbo believes that doing business and dedication is always the top priority. This coincides with the "sincerity and perseverance" view in the law of life.

In fact, since the day when the youth group was the core of brand positioning, the POOVE team has been firmly committed to the cause and mission, and has been digging deep into the market blue ocean.